“To Nardwuar” has become a verb meaning to ambush an interviewee with the most random facts that you can cull from their past. But like the essay getting bastardized into the thinkpiece, this was once just called good journalism. It’s strange how the Internet has empowered us to be able to dig up the most obscure information about a given artist, yet given us such an influx of information and mindless tasks and worthless search returns that we rarely have the time to do adequate research. At least that is the type of way that I feel.
The point is that Nardwuar is a real one, word to Y.G., who is reportedly next on the Nardwuar treatment. The week after SXSW usually brings us the best production from the Canadian serviette, and this week is no different. Zay, Gunplay, Groovy Q and a few weeks clip from the man who has kept Carlo Rossi alive. Sprinkle all of them.
