We’re at that point where we might have to unanimously acknowledge that Kendrick Lamar is the best rapper alive. Feel free to a dissenting opinion. But when I talk to people who obsess over rap with the intensity of John or Steve Nash, the conversation returns to Black Hippy. Between Schoolboy and Kendrick, the label has controlled the underground conversation over the last six months.
Make no mistake about it, these guys are still underground. Despite the Dr. Dre co-sign and money that I suspect Interscope is secretly funneling into their promotion, you can’t hear these guys on the radio. Not even in Los Angeles, where you would expect them to play with the regularity of “Rack City.” Of course, they probably won’t stay underground for much longer. If you build a big enough groundswell, Clear Channel is eventually forced to kowtow.
But in the interim, these two are making the most experimental hardcore music extant. This is a sub-genre that’s always yielded my favorite type of music. See also: Tang, Wu — who were nothing if not an experimental reaction to the boxes that A&Rs tried to place the “Come Do Me” era of RZA and GZA. Don’t underestimate how long guys like Jay Rock and K. Dot have watched the malfunctions of the mainstream. Jay Rock had the holding deal at Warner. And a source told me two years ago that Kendrick helped ghost-write Blueprint III. Whether that’s true or just ridiculous rumor, these are guys who have had next for a long-time, but right now, their catalog has finally matched the massive potential.
Two days ago, Kendrick dropped “Cartoons and Cereal” the sort of song that would have seemed inconceivable three years ago. For one thing, it’s a collaboration between him and Gunplay, the coked-out, Swastika-brandishing goon who Rick Ross has seemingly abandoned in order to buy Wale lotus flowers. Southern and West Coast rap have always been copacetic, but the boundaries between regions are slowly relaxing.
Meanewhile, Kendrick and Don Logan aren’t as dissimilar as one might think. Despite his Flocka-like force, Gunplay is a deceptively complex writer and rapper. He hasn’t seen “the back of his lids in 72 hours.” Meanwhile, Kendrick seems like he’s receiving visions of his six year old self transmitted from a satellite perched in outer space. “Cartoons and Cereal” is his “Looking for Alien Love.” Hopefully, it augurs his imminent ATLIens.
Whether you ascribe the rise of Odd Future as cause or symptom of the weirdness abounding in contemporary rap (probably a bit of both), there’s no mistake for everyone from Danny Brown to Yelawolf (see his new tape) to the Tumblr waffle brigade, eccentric is as viable a lane as thugged-out, and increasingly those two distinctions are colliding. Killer Mike and El-P are about to drop a gem. And even Freddie Gibbs, arguably the hardest out, is working on a full-length with Madlib, the closest thing contemporary hip hop has to a Sun Ra.
But no one’s going further than Kendrick, who ties biological observations about the food chain to getting robbed for the one around your neck. He brings in Scrooge McDuck, Darkwing Duck, and Saturday morning cartoons without lapsing into the nostalgia-drenched “Remember the Good Ol’ Days” traps. The violence lurks and someone’s finger is on the trigger. But the primary carnage is linguistic, the words and patterns float as though they’ve been relieved of the superfluous need for gravity.
Kendrick’s been rapping the best the West has seen since Myka 9 in his “7th Seal” prime. Yes, I would say he has passed vintage Kurupt. He’s managed to absorb 2Pac’s ability to project pain and tell stories that kids in the burbs and on the block can identify with. His collabo with BJ the Chicago Kid speaks to what the Hippies stressed when I interviewed them for Spin (pick up the new issue). They’re trying to make people think, cry, and bob their heads. These are old ideas that had been briefly abandoned, even if they’re among the most basic of all human emotions. If you want to make everyone care, you have to figure out a way to make the out there seem obvious.
Download:
MP3: Kendrick Lamar ft. Gunplay-”Cartoons & Cereal”
MP3: BJ The Chicago Kid ft. Kendrick Lamar-”His Pain”





















10 comments
McNulty says:
February 16, 2012 at 12:49 pm (UTC -7)
I dont think either is BRA, but thats prolly just my East Coast media bias talking. Must say tho that I’m still obsessed over rap, altho I think all of it is awful at this point.
Kevin says:
February 16, 2012 at 1:40 pm (UTC -7)
I agree with almost all of this, but I find it odd that Kendrick would have ghostrwritten Blueprint 3 when Schoolboy Q recently said:
“Jay is the best rapper, hands down, dead or alive. If niggas say he’s not, I be like, yeah, right. He’s 43 years old, and I still don’t think I can outrap that nigga.”
That would be a weird comment if you knew your buddy had ghostwritten his shit.
Passion of the Weiss says:
February 16, 2012 at 1:47 pm (UTC -7)
I found it strange too and I don’t necessarily believe it. But that was a rumor floating around at the time and whether its true or not, it goes to show that he’s been highly regarded for years, well before people outside the industry had heard of him.
DocZeus says:
February 16, 2012 at 2:47 pm (UTC -7)
I find it strange because Jay-Z is just the worst these days and Kendrick Lamar is pretty much the best. But that’s just me.
Alex says:
February 16, 2012 at 3:04 pm (UTC -7)
Blew my mind with the comparison to ‘Looking For Alien Love’, very on point even if Kendrick generally shows a greater propensity toward experimental weirdness than Yung Yeller. Kudos
Kevin says:
February 16, 2012 at 3:13 pm (UTC -7)
I appreciated your distinction about Black Hippy still being underground. My friends who are into hip-hop think Kendick Lamar is a big name already, but my friends who aren’t into hip-hop have never heard of him because there’s been no radio play.
Now that he’s been working with producers like Dr. Dre and the Neptunes I would think there are records to come which will put him on the radio, I’m interested to see how popular his artistic style will be to the mainstream.
Dirty Merlin says:
February 16, 2012 at 7:29 pm (UTC -7)
no wonder i thought that Spin article didn’t suck
QM :: Kendrick Lamar (feat. Gunplay, prod. by THC) – “Cartoons & Cereal” | Quit Mumbling says:
February 17, 2012 at 12:04 pm (UTC -7)
[...] features underrated Maybach Music hardknock Gunplay, has an ATLiens-esque paranoid atmosphere (h.t. PassionoftheWeiss). Gunplay’s boisterous reactive threats build the paranoia (“nobody can mute me/but I never [...]
Victor says:
February 17, 2012 at 5:02 pm (UTC -7)
Madlib as a contemporary Sun-Ra is one of the greatest comparisons ever. I’d say it’s a toss up between Danny Brown and Kendrick, it’s no surprise that they have been my two favourite emcees over the past year and a half. It’s also no surprise that they are both incredibly progressive. I hope we get a Black Hippy project by fall this year.
q says:
February 27, 2012 at 11:09 pm (UTC -7)
I’d say basedgod is the closest thing rap will ever hve to sun ra, in terms of just spaced-out trippy weirdness and prolific-ness