And with this, Doc Zeus will never speak of Drake again.
For a certain breed of hip hop fan, Aubrey Graham is the harbinger of doom. If you were bred on the subtle joys of casual misogyny that radiated through N.W.A and…let’s be honest, every other rap artist not named P.M. Dawn, Drake’s music speaks to the moral failures of a younger generation of fans completely unconcerned with the values of the generations before it.
Arrogant and guilty of the cardinal sin of emotional vulnerability, Drake is Galactus coming to swallow the carefully cultivated Ron Swanson masculinity that generations of swaggering alpha male rap artists (and delusional beta male wannabes) have worked so hard to engrain into hip hop’s categorically heteronormativist power structure. He is the darkness; the ceaseless void of corporate soul. He is Drakeseid and he must be stopped.
Or something…
Admittedly, I’m not too big on the cult of Aubrey Graham, but he’s far from the worst artist working. While I enjoyed certain aspects of both So Far Gone and Thank Me Later, (primarily the swirling 808s & Heartbreak’s aesthetic and Trey Songz’ hook on “Successful”), I find Drake to be a largely harmless nuisance. Entitled, arrogant, basically like every other artist under 21. Youth music is supposed to be entitled and arrogant. It’s the whole point of the teenage experience. If you aren’t listening to music that pisses off your elders, you’re doing it wrong . You might as well enjoy a life of voluntary celibacy and Josh Groban.
Needless to say as I get closer to 30, I’ve become alienated by the many aspects of why Drake is Drake. He doesn’t speak to the sensibilities that I’ve grown accustomed to in my rap, but that’s actually okay. I’m 28. I love Wu-Tang and know the words to Masta Ace’s Disposable Arts by heart. Drake might as well be some smooth Kenny G soprano sax over some Perry Como crooning.
Here’s the thing. I don’t think Drake is a terrible rap artist because he’s soft. That’s a persistent, regressive idea and one at the heart of the Great Drake Debate. It speaks to an underlying blind spot within the generation of rap fans that I come from. Granted, the Drake is a pillowy, woodland sprite of a man trope is about as fun a meme as hip hop has had in a long time. Clowning Drake on Twitter for his perceived softness has unofficially become the fifth element of hip hop at this point. It’s juvenile and sophomoric, but it speaks to the basic truth that all men are essentially fifth graders and fifth graders understand the categorical truth that there is no higher joy than clowning your friends for being a girl. When Drake puts out an album and the cover has him hunched over a table looking like the saddest anteater in all the jungle, you instantly revert to it being hilarious to make fun of your friends for getting misty-eyed when Leo slowly sinks into the ocean in Titanic.
Rap has an unfortunate reputation of being hostile to women and homosexuals. This is part of the conversation. There’s something unseemly about scores of people ruthlessly mocking Drake for flexing his “feminine” side. It’s not a stretch to suggest that the controversy surrounding Drake’s music is an extension of hip hop’s longstanding issues with its internal sexism and homophobia. Ultimately, its probably a good thing that Drake is challenging traditional modes of masculinity in hip hop because its an issue that has been begging to be properly addressed by a mainstream artist for a long, long time.
That’s not to say that Drake is a great artist or his new album, Take Care, is really all that good. It’s not. While it’s totally okay to be the Kenny G of hip hop, let’s recognize that Kenny G still kind of sucks. Ultimately, what I dislike about his new album is what makes me not care for large portions of his previous material: he’s a smug and manipulative songwriter whose songs remains remarkably kiddie pool shallow and his basic flow, the dreaded hashtag rap, is still the worst thing to happen to modern rap lyricism since Jim Jones discovered he could get famous for yelling “balling” over other people’s tracks. Take Care might be the most brazenly cynical record to be recorded by a popular artist of all time. It’s entire existence is designed to validate the idea that Drake is a deep and important individual and we should totally feel sad for him (or if you a woman totally sleep with him) because his fame can’t allow him to feel feelings like a real boy.
Ironically, what makes Take Care such a cynical and manipulative affair is the precise reason (if for completely opposite reasons) that he’s so disliked by the hordes of his alpha male haters: his emotional nature. Drake wields his “emotions” less as a way to speak to a higher truth, more as a tool to elicit cheap sympathy for his inability to connect with women/people/society because of his massive wealth and fame. Its all “I’m sorry, my parents were divorced so I really didn’t meant to sleep with all those other girls baby” and no genuine, internal reflection. Its the same rhetorical ploy that men use to manipulate dumb and insecure people into sleeping with them repackaged as genuine emotion since time began.
On “Marvin’s Room,” Drake drunkenly calls an ex-girlfriend after a night of partying. It’s ostensibly about apologizing or trying to get her back, more about him wanting nts to mock her choice of a new boyfriend. That’s not the hallmark of a complex individual dealing with the pain of lost love. That’s a callow asshole trying to ruin the relationship of somebody he supposedly cares for. And that record is a fucking ballad! Why am I supposed to feel sympathy for him?
If there is a reason to hate Drake, its less because he’s soft but because his music is theme music for entitled narcissists everywhre. In Drake’s world, he can’t think of anybody but himself. Over Take Care’s hour plus running time, we don’t learn anything about Drake other than he likes money, sex and that he feels bad that money and sex make him jaded. He speaks vaguely of having love for his some mysterious crew of his boys from Toronto (curious because he spent his first two mixtapes distancing himself from his Canadian heritage as much as humanely possible). But they’re never given names, or faces, or even an amusing anecdote. Take Care is a towering monument to his own selfish ego more than anything else. Hate him for that.
Also, he permanently ruins “Back That Azz Up.” I didn’t think that was possible. You can hate him for that, too.




















27 comments
deen says:
November 17, 2011 at 4:39 am (UTC -7)
Bravo.
In 2011, I only make fuck with women smart enough to understand everything you just wrote. Outside of “Look At What You’ve Done” (which is still largely about him in a sense) there’s zero depth to the alleged emotion on display throughout the bloated run-time of this sonically impressive album.
Well said sir…
Justa says:
November 17, 2011 at 7:29 am (UTC -7)
Co-sign on the Drake(Big Sean/J.Cole/Wale/ The Throne/______)lack of depth/manipulate theory. It’s hard to listen to the entirety of his record more than a few times without feeling like I crash-landed on a land ruled by 1% of the population, millions of people watch Big Bang Theory, Justin Bieber has a movie, and Mcdonald’s serves a billion people a day.
With that being said, The Weeknd-assisted Crew Love goes, Just Blaze beat once again is bigger than the artist, and I think there are a two other songs on here(one which the last commentor previously) mentioned that are good as well.
The Commish says:
November 17, 2011 at 9:32 am (UTC -7)
Drake is the Tim Tebow of the music industry. With every song/album he makes he proves his haters & his fan’s points, that he sucks & that he’s great. His haters will say that he’s soft & sings too much, while his fans point to the fact that he makes good music. Just like Tebow being 3-1 after getting the starting role, yet having a game where he only completed 2 passes. After every game his haters say he’s not a QB, he sucks… While his fans say he just keeps winning and doesn’t need to throw 50 times to win. Who else do u know that can prove both sides of an argument like them?
DocZeus says:
November 17, 2011 at 10:59 am (UTC -7)
My god. I will now spend an hour searching Google for a photo of Tim Tebow and Drake.
hl says:
November 17, 2011 at 11:16 am (UTC -7)
Great writing. I honestly think the reason Take Care sucks is because it’s not a party record. Drake makes great pop songs.
I read an interview where Drake said something like: “This isn’t an album full of I’m On One’s and Free Spirit’s”. DUH! THAT’S WHY IT SUCKS!
Cal Roberts says:
November 17, 2011 at 12:10 pm (UTC -7)
When one stops classifying Aubrey as “hip-hop” and labels him as “pop”, he becomes infinitely more bearable.
He meets just about every pop star requirement. Amazing production with writing that is pretty basic, which his fans feels that he’s “speaking directly to them”.
He’s hip-hop’s Taylor Swift.
McNulty says:
November 17, 2011 at 3:03 pm (UTC -7)
Another reason to hate Drake; his voice. Dude sounds like auto-tune constantly. I’d rather sit in silence than listen to his whine.
Trey Stone says:
November 17, 2011 at 3:08 pm (UTC -7)
^popular isn’t necessarily “pop.” this album fails cuz it’s a boring downer to listen to, not cuz it’s too glossy or something
CD says:
November 17, 2011 at 3:11 pm (UTC -7)
You had me at Galactus, but proved your nerd rep w/o a doubt w/ “He is Drakeseid and he must be stopped.”
i bow to the new Master.
Crackhead Jones says:
November 17, 2011 at 5:14 pm (UTC -7)
Interesting post. You hit some good points but you mentioning your love for the Wu brings up point from Drake’s Complex interview.
[Speaking on criticism that he's soft]
” That’s just what I get all the time like, “Yo, I remember when I used to go to Wu-Tang shows and be scared. These Drake shows is pussy. It’s just bitches there.” I’m like, “What? That’s a great place to go! You don’t have to be scared. You can have a great time, get some liquor, see some very attractive women. I’m telling you it’s a great place to go. You need to get down with the movement, for real.” “
abuck says:
November 17, 2011 at 6:28 pm (UTC -7)
I guess my skipping to that Kendrick Lamar verse in Buried Alive and skipping most else has been a sign of some sort that I can’t dig the James Drake sound. Or whatever.
RFI says:
November 17, 2011 at 8:03 pm (UTC -7)
He ditched the hash-tag rap on this one, no? You write as if he only employs one flow on the album. He borrows too many Kendrick flows for that to be remotely true. Save the character analysis’, there were enough think pieces about Drake’s musings on fame when he was actually sad about it — on his last record.
paul says:
November 17, 2011 at 8:03 pm (UTC -7)
So Drake is bad for rap (and your subtext seems to imply, alarmingly, society, as well, unless I’m misunderstanding a use of sarcasm) because he seems “emotionally vulnerable” and the reason to “hate” him is because he seems to be an “entitled narcissist”?
As if this is something new to rap music? To music? Hey…do you live in America? You must shun 99.9% of entertainment.
We’re Cam’ron and Jay-Z bad for rap too? They applied similar attitudes to their music, however better it may be. Yes, they are not as “soft” as Drake. Yes, they are more clever, likely more “deep”, but lets not act like emotional vulnerability is not often an interesting chord to strike in rap music (there are countless examples in classic tracks by the artists I just mentioned), and sometimes a necessity if one has zeitgeist ambitions (e.g. Kanye). Again, do you not live in America and write about American music? And another thing: I guess rappers should worship Nas’s bars forever, huh? And keep the same style employed for decades, huh?
Your point seems missed. One thing – symbolic of the contemporary “corporate soul”? Sure. A fine current example of that. But I would bet so is/was most of your record collection, guy.
Not to even get into your preconceptions of how one is to listen to Drake, as if the mark of a successful artist is their evoking the sense of how great of person they might be. Get off it. Art does not have a moral responsibility, etc. etc. Music writers commonly misunderstand just that it seems. Call Drake an asshole and be, probably, correct. But act like his music and the younger generation represents something of a degeneracy of the art form? GET OFF IT.
Sorry, but I’m going to be as whiny and immature and appalling as the guy who wrote this… this site went downhill after Jeff Weiss shared control.
DocZeus says:
November 18, 2011 at 10:13 am (UTC -7)
Read the first two paragraphs. Then read the third. Feel better?
Justa says:
November 21, 2011 at 10:00 am (UTC -7)
“this site went downhill after Jeff Weiss shared control.”
^^^This right here made every other part off that wise scroll which you had unearthed for this comment section, irrelevant. Besides that it also allowed me to LMFAO.
Z Knock says:
November 17, 2011 at 11:28 pm (UTC -7)
I can’t fuck with Drake because he tries to make “emotional” music without any of the requisite honesty. If a rapper wants to play the introspective card then he better damn well do it himself. If not, make me a Rick Ross album.
This shit really does sound like some dude fake playing up his emotions to get some girl to smang. Its one long sad puppy story.
The Just Blaze beat is cool though.
driz says:
November 17, 2011 at 11:38 pm (UTC -7)
^sounds like the lyrics to a drake song
wahhmbulance
jmann says:
November 18, 2011 at 9:39 am (UTC -7)
crackhead jones thanks for the quote. nice to know drake employs the nickleback defense
mario says:
November 18, 2011 at 2:36 pm (UTC -7)
I couldnt agree more, but really, the main point is still the same, he is a pussy.
Hank Erins says:
November 19, 2011 at 1:47 pm (UTC -7)
“So Drake is bad for rap… because he seems “emotionally vulnerable” and the reason to “hate” him is because he seems to be an “entitled narcissist”?”
Actually, that is the exact argument this post was refuting. See this sentence:
“I don’t think Drake is a terrible rap artist because he’s soft. That’s a persistent, regressive idea and one at the heart of the Great Drake Debate.”
The point is that Drake’s brand of ‘vulnerability’ consists of selective emoting and disingenuous apologies for behavior he prides himself on. He acknowledges the flaws that he wants his audience to know about but leaves out the messy stuff. You mentioned Cam’ron as a talented, revealing rapper. Do you think Drake would ever release something as unflattering as I.B.S.?
Take Marvin’s Room for example. The song is supposed to be about an embarrassing drunk voicemail left on an ex’s phone. But even in this moment of supposed vulnerability, Drake has the wherewithal to proclaim “fuck that nigga you love so bad” like the OG he isn’t. It’s one of many moments on the album where rote hip-hop posturing is disguised as introspection.
“Drake wields his “emotions” less as a way to speak to a higher truth, more as a tool to elicit cheap sympathy… Its the same rhetorical ploy that men use to manipulate dumb and insecure people into sleeping with them repackaged as genuine emotion since time began.”
^THAT’s the author’s beef in a nutshell.
P.S. Eschew the sarcasm and insults next time. They don’t help your case.
DocZeus says:
November 19, 2011 at 5:11 pm (UTC -7)
Basically.
rek says:
November 23, 2011 at 2:43 pm (UTC -7)
“He is Drakeseid”
HA
Flyricky says:
February 10, 2012 at 12:19 am (UTC -7)
Am I a Drake fan? no!
Is he important for the evolution of hip hop? Yes
gadfsg says:
May 20, 2012 at 2:02 am (UTC -7)
Take Care was a sonically appealing album with simple, singsongy verses and hooks. Drawing from the Weeknd’s production team was a good move, in my opinion. A lot of heads hate his singing, but I actually enjoy it for what it is; in fact, I prefer it to his rapping, which often devolves into that hackneyed hashtag shit.
Yes, Drake’s music is shallow compared to–let’s say–Phonte, but you can’t deny that he makes bangers. He’s good for a hook and lot of his verses are pretty solid. Don’t pretend that you don’t get hyped when ‘I’m on One’ comes on in the club.
Personally, I think his music is honest. He’s a corny dude, and that filters into his songs. I’m not saying Drake’s a great rapper or anything, but I think he’s way overhated. To be real, I think what bothers people so much about him is that they can’t empathize with his position. Most dudes don’t get to be highrollers and/or womanizers. If you’re a single dude who actually gets with women, Drake provides a fun, easy listening soundtrack.
As you should well know, music doesn’t have to be moral. He can be real about being an immature douchebag, and there’s nothing wrong with that. It’s Hip Pop, and it is what it is. You want that gritty shit? Bump the Wu. Otherwise, live and let live.
Gena says:
July 24, 2012 at 10:59 pm (UTC -7)
I was heavily into Drake when he first jumped on the scene…then I grew up and realized how ridiculously arrogant and annoying he is. His fifteen minutes are about to be over. Tick tock, Drizzy.
Miss Keo says:
October 30, 2012 at 4:55 am (UTC -7)
Drake is real. To each his own. I think without the bubblegum pop stuff, he has potential of greatness like Common and other great and conscious rappers. Being conscious is important, whether it’s social consciousness or conscious of himself. Just because he didn’t suffer the same hardships that the other rappers did or that he never speaks about beating up anyone, does not mae him any less of a good rapper. I like Drake, however, i wish he wouldn’t swear so much. He exudes so much class and charm that the vulgar words trash it all up
M says:
February 14, 2013 at 4:45 pm (UTC -7)
Excellent article. Thank god someone out there still has a brain.