Aaron Matthews no longer knows how to spell favourite favorite.
The Verve have had one of the most illogical career arcs in music history, going from Northern Manchester boys crafting hazy psychedelic guitar rock to anthemic pop stars to multiple break-ups and hasty reformations. All within their first eight years. Not bad. But first, you have to take it to the beginning, when they formed in 1989 in the mill and mining town of Wigan. After releasing a number of independent singles on Britpop stronghold Hut Records, Verve dropped their self-titled EP in ’92.
A year later, the band perfected a meld of brain-melting psychedelia, ear popping shoegaze and Richard Ashcroft’s shamanic, yearning howl floating over the noise. Full length debut, A Storm in Heaven, was edited down from endless jam sessions led by guitarist Nick McCabe. Suffice to say, Storm is not about lyrics; it’s about impressions, feelings untrammelled by production, song structure or a basic regard for form. This is pure mercurial sound, peeling out the speakers and bleeding into your brain. More than anything, Storm sounds HEAVY. Not in the bludgeoning sense– it’s musical pressure, an electric undertow pulling the listener through and around on shimmering waves of feedback, delay and squall. McCabe is a clear disciple of Young, Hendrix and Hazel but not beholden to any of them, shaping his own distinct, yet intangible style: massive fuzzy leads which spin out into finger-plucking and strum, then turn back into ear-rending crunch.
Ashcroft sits at the eye of the storm, the ghosts of Jim Morrison, Iggy and Ian Brown (the latter two are only dead inside; all praise due to Swiftcover Insurance) perched on his shoulder. Songs like “Star Sail” drift, sprawl and swirl like kites in a strong wind. The almost 6 minute “Already There” slowly unfurls from McCabe’s jangly opening riff until it explodes into piledriving riffs; Ashcroft croons “I swear I heard the screams/and all the wild eyes” like a man watching the universe implode. For its last two seconds, “Already There” returns to McCabe’s guitar and Ashcroft’s voice ringing above it, as the storm in heaven dissipates in a thick cloud of feedback haze. “The Sun, The Sea” is the Verve at their most primal, embryonic thrashing against the primordial muck that surrounds us.
Closer “Butterfly” points the direction forward for the band, a meditation on action, reaction and consequence which culminates in a swirl of echo, feedback and squealing sax that evokes side 2 of Fun House; blessedly it has nothing to do with Ashton Kutcher vehicle The Butterfly Effect.
The Verve’s music from Urban Hymns onwards shaped a generation of yearning, contemplative British rock bands from Coldplay to Snow Patrol. Yet the band’s early 90s work remains overlooked, rarely namechecked over a decade later, just because it’s easier to identify with the Hallmark balladry of “Lucky Man” than the suddenly-everything-has-changed revelation of “Make It Til Monday”. Where Urban Hymns is palatable, A Storm In Heaven is a night standing in a field by the cliffs, buffeted by strong winds and a overbearing sense of existential dread. In 2010, the album still spills over with teenaged angst, idealism and optimis. The music carries the feeling of being in your early 20s and having no idea what the future holds. If Ashcroft and company would never make a record quite like this again, neither would anyone else.
Download:
MP3: The Verve-”Already There”
MP3: The Verve-”Butterfly”
Video: The Verve- “Blue”






















8 comments
logan says:
August 9, 2010 at 2:42 am (UTC -7)
lol… “dead inside…swiftcover insurance” – i like it
Disco Vietnam says:
August 9, 2010 at 8:03 am (UTC -7)
The Butterfly Effect is a great movie. Endlessly rewatchable.
JC says:
August 9, 2010 at 11:55 am (UTC -7)
Nice piece.
Worth pointing out the context in which Verve appeared. a year or two late for the last blast of the Mad-chester movement, and from a very very different part of the North-West of England. Much more parochial, much less cosmopolitan, see ‘The Road to Wigan Pier’. most definitely not a part of the first industrial city.
After music press bemusemtn and supporting shoegazery types like Ride and of all people Smashing Pumpkins, they disappeared to the US for the duration of Britpop (1993-94 early 95) with reports of acid and MD madness on Lollapollooza. I would suggest that ‘A Northern Soul’ is their best record, mostly for its utter utter difference from every other white guitar boy record released in the summer of 95. Seeing them live felt similar to an attempt to pastiche Sly or Clinton than the Led Zep classicist thing they were often tarred with.
please don’t listen to any recent outings, though…
Disco Vietnam says:
August 9, 2010 at 5:08 pm (UTC -7)
one of my favorite bands ever. slide away from this record was always a standout
Matt Shea says:
August 9, 2010 at 8:13 pm (UTC -7)
Great write-up Aaron – you really captured what makes this band so special – although I’d agree with JC that A Northern Soul shines the brightest in their discography.
Scott says:
August 9, 2010 at 10:17 pm (UTC -7)
It makes me happy to see a post on such an amazing band. Although I agree with Matt that “Northern Soul” is their masterpiece, this record proved, beyond their initial string of singles, just how incredible McCabe was as a guitarist and songwriter. He’s always been the answer to their success. It’s too bad Ashcroft doesn’t get that.
AaronM says:
August 10, 2010 at 3:30 am (UTC -7)
Thanks all for the kind words. I’d like to write a followup on A Northern Soul when I get a chance – there hasn’t been a record that quite sounded like it since. It’s interesting to see how the new wave of shoegaze/drone bands seem to be taking influence from this phase of the band’s career.
JC: Appreciate the extra context. Part of the fun of this feature for me is learning about the era in which these records were made. I was a bit young for this
Dewy says:
April 10, 2013 at 2:50 am (UTC -7)
I remember being a lot lot younger, rehearsing at pepper mill studios in Wigan (it’s long since been knocked down and turned into an aldi) we rehearsed next door to verve around 92-93. The sound that used to emit from their room was unlike nothing else, sometimes it’d be really strung out dopey jams, other times it’d just be a continuos loop of feedback. All very hazy & dopey & so intriguing to us! They were out there!!!! Nothing like that going on in Wigan at the time, Wigan has & always will be a small town with a small town mentality so it was so cool to hear these 4 guys just breaking out of that. Man… Nothing was even happening like that in England. They just jammed for hours & hours & hours. We’d see them
In the hall and they were just really quiet guys, I can still hear the sound of their jams today…. Takes me back to a certain point in my life which always makes me smile. The band I was playing in at the time… We were awful, and we knew it, so sometimes we’d just sit & listen to them