With CD sales about as robust as the typewriter industry, it’s little secret that labels have had to get wiser about packaging and promo to entice customers to shill out $15 for a piece of plastic that they can readily pirate. So credit Bleep, the digital arm of Warp Records for their ambitious North/South/East/West Project, in which they’ve collaborated with photographer Shaun Bloodworth and designer Stuart Hammersley, of Give Up Art, to create “an audio visual document taking a snapshot in time across four different regions of the world – North and South UK and East and West coast USA.” They’ve created an embeddable player allowing you to stream tracks and peruse photos from the estimable roster they’ve collected: Flying Lotus, Matthew David, and Daedelus repping LA; Skream, Headhunter, and Geenus in London/Bristol; Hudson Mohawke, Rustie, and Taz Buckfaster in Glasgow; and Mike Slott, Fatty DL, and Kotchy from NYC. More product info available below the jump. I haven’t seen it the finished product yet, but I will say that it has the potential to be as good as the “Tootsie Roll.” * Edition 1: limited to a run of 100. Includes 14 high-quality photo prints and the twelve track CD plus an A2 poster featuring unseen shots from the project. All enclosed in a custom made package, designed by Give Up Art.* Edition 2: limited to a run of 500, and includes 14 high-quality photo prints and the twelve track CD, all enclosed in a custom made package.North / South / East / West is released on the 1st December.Pre-order your copy from Bleep
