First Listen: Jay-Z’s “Blueprint 3″
Yesterday, in the midst of the commotion regarding the leak of Blueprint 3, my editors at the Times requested that I do a first-listen live-blog review. The result is up now, with roughly half the best jokes and three quarters of the venom siphoned out. It’s probably for the best. Had my original draft ran, I imagine I would be taken off the Roc Nation Christmas list and wouldn’t get my free Mr. Hudson stocking stuffers. How could I live without a Yuletide fruitcake featuring Mr. Hudson’s face? Roc-A-Fella, y’all.
It’s difficult to have a more visceral disdain for a Jay-Z record. Kingdom Come was probably worse, but it’s chief crime was absolute boredom. There’s something deeply disturbing about Blueprint 3–not only does it feature some of the worst moments of Sean Carter’s career, it’s arrogant but lacks swagger, it’s cocky but not confident, it seems to regard white kids in Williamsburg as the apotheosis of cool. I’m all for Jay-Z seeing a Grizzly Bear show–after all, who am I to talk? But this feels like an effort from an old man who picked up a two years-old copy of The Fader, studied the Style section, and relied on Kanye and Timbaland to tell him what THE FUTURE sounds like.
It’s simultaneously over-cooked and half-baked, it’s needlessly self-congratulatory, it’s totally contrived. Blueprint’s 3 sole conceit is to usher in some weird new progressive era that Jay can only speak about with vague platitudes. It’s hard to hate Jay-Z. He’s been one of my favorite rappers since I heard “Brooklyn’s Finest” on a badly dubbed tape in my friend’s falling-apart Ford Aspire in 1996, but this is just pathetic. Though I suppose some congrats are in store. 50 years from now when we’re listening to music through chips in our brains, we’ll also remember Blueprint 3 for “Young Forever,” which established a visionary new sub-genre: Bar-Mitzvah montage rap.
LA Times: First Listen–Jay-Z’s-”Blueprint 3″
Stumble It!

September 1st, 2009 at 10:21 am
three words: pew pew pew.
September 1st, 2009 at 10:50 am
Oops: your link goes right to the comments. Apparently U R A HATER AND U ARENT A REAL HIP HOP HEAD.
September 1st, 2009 at 10:52 am
I AM CLEARLY NOT A JAY-Z FAN.
September 1st, 2009 at 11:35 am
jeff (can i call you jeff?)
i find it humorous that many of the people who read your review:
a. think it’s faulty to have somebody who “isn’t a jay-z fan” to review his record, even tho reviews are supposed to be, at least reasonably, objective. you have to listen for content, not just ride hovas dick because dude is one of the best mcs of all time. I mean, everybody wanted it to be a fire album, but you can’t just make it so. Just like I (and I’m sure you) would love to say everything the wu has put out is amazing, we know it’s not true. apparently not only the printed form of journalism, but the art of journalism itself has been lost on the public due to the internets.
b. are selective readers and missed the multitude of references in your article to jay being one of the greatest mcs to ever grace a mic, and perhaps even more important: you were listening to brooklyn’s finest on a FUCKING CASSETTE in some 96 Ford that I’ve never heard of. I’ll bet most of these internet cats don’t even know what a cassette is… imagine if you made a reference to the purple tape.
anyways man, love the blog and the real talk.
one
September 1st, 2009 at 11:45 am
I think your first mistake was being honest. The second mistake was having a negative opinion.
HO-VA! HO-VA! HO-VA!
September 1st, 2009 at 11:55 am
I still can’t get over how horrible Empire State of Mind is. As a kid artists like Jay-Z, Biggie, M.O.P, Wu-Tang, DITC, Terror Squad and DMX had me thinking New York was the awesome place. This song makes me imagine New York as a pretentious cesspool filled the brim by pretentious fucks who kicked out anyone with half a shred of character.
It makes me want to bump nothing but southern rap in protest.
September 1st, 2009 at 11:57 am
what kilograham said. they’re burning effigies of you in their mamas’ basements.
September 1st, 2009 at 12:22 pm
“As a kid artists like Jay-Z, Biggie, M.O.P, Wu-Tang, DITC, Terror Squad and DMX had me thinking New York was the awesome place. This song makes me imagine New York as a pretentious cesspool filled the brim by pretentious fucks who kicked out anyone with half a shred of character.”
I’m pretty sure it’s both, although the latter is much, much easier to find these days.
“Empire State of Mind” is easily the worst thing on the record. And there’s certainly lots of shit, but “Young Forever” is at least unintentionally funny, and a lot of the rest just sort of recedes from the ear as soon as you hear it.
September 1st, 2009 at 12:41 pm
I do not get the hate for “Empire State Of Mind.” That seems to be one of the more stand-out tracks on the album for me.
“Hate”, however, earns its undying, titular wrath from me.
September 1st, 2009 at 12:53 pm
” He mentions that he has 10 No. 1 albums — a factual inaccuracy. He has 10 official solo albums released prior to this one, and not all reached No. 1. You’d think that with all of his money, he could at least pay sidekick Memphis Bleek to fact-check for him. ”
.. ZING!
I too don’t understand why some commenters are saying “Empire” is the worst song. Do you listen to music or do you just skim through it..? Easily top 3 tracks on the album. Cohesive, descriptive and a great hook. A lot more than I can say for most of the LP.
September 1st, 2009 at 1:08 pm
yea, “Hate” is something I can’t stomach… ulcer. though Kanye’s “blasting off like a laser, ping! pewn! pewn!” kills me. of course, it’s for all the wrong reasons.
September 1st, 2009 at 2:48 pm
I actually think its a solid effort. Personally, it seems that if things aren’t immediately “classic” quality then they are dismissed and people bump the newest leak.
Obviously its a Jigga album so its gonna be scrutinised more, however, describing empire state of mind as the worst track on the album is over-doing it. I like this blog and respect your opinion, but i also think opinions can be over-exaggerated. It is certainly better than Kingdom come (which i still dislike, but looking back there are a few career highlights on there).
September 1st, 2009 at 3:22 pm
First impressions of a late Jay-Z song are definitely the best way to come to an understanding of a city and its people.
September 1st, 2009 at 4:41 pm
Good review. I myself was really disappointed by the album, and actually felt embarrassed listening to a couple of the songs (notably, “What We Talking About”).
September 1st, 2009 at 5:23 pm
i dunno, questions about guy’s aims aside (and really, the whole “lol rappers and wuss rock” thing isn’t something that bugs me much,) i gotta say i dig the beats i’ve heard here, and overall he’s rapping technically better than either of his last albums save the few tracks on “AG” he really killed. which still isn’t up to par with his best, but it’s something. the album reminds me of “Vol. 3″ and “BP2″ in that it doesn’t have any particular conceptual focus but is dope anyway.
and “Hate’s” cool. but then i have a soft spot for goofy bordering on dumb rap songs. “Dr. Knockboot,” “La La,” and the unholy Kanye trinity of “New Workout Plan”/”Celebration”/”Drunk and Hot Girls” among ‘em
September 1st, 2009 at 6:03 pm
This hilarity almost makes up for your opinions on Nas’ recent work.
Jay gets 3.5 mics and a pack of Levitra.
September 1st, 2009 at 6:04 pm
Well, the point is the feeling the music get you.
We all know New York is populated by the most courteous of people anyways.
September 1st, 2009 at 10:09 pm
“Jay Z is a Black man from the projects who has reached stratospheric success and has the unenviable task of trying to remain down to Earth and true to his street origins. This the ongoing internal battle of nearly all successful African American men. Loving the ‘hood you’re fighting to escape. Something you know absolutely nothing about. THAT is what you are hearing in his music.” - James H.
ha ha! you totally missed Jay-Z’s internal struggle!
Listen again.
September 1st, 2009 at 10:15 pm
also, worst album cover ever.
September 2nd, 2009 at 2:14 am
Is it me? It must be me, right? I always like Jay Z. I even liked a few tracks on Kingdom Come, so disliking a Jay Z album, as a whole, is obviously anathema to me…
that said…
I’m not sure how to react to this album… hurt Jay Z stans (for I am/was one of you) I am perplexed. Are there any saving graces for this disc? I disagreed with the bile Bol spewed in his direction way back when Kingdom Come was released, however, I have now caught up. Jay’s confused and the list of offences can now not be ignored:
-The punishable by death middle section of Kingdom Come..
-The close but not quite nailed rhymes on AG.
-The Austin Powers - Oh Behave! - schtick since BP2.
-Laughing at his own rhymes (and us for buying the disc?).
-The Fonz like ehhh! from Run this Town.
Dame’s absence grows sharper with every couplet uttered in his absence. I would have thought leaning on Kanye et al would have been a good bet however these producers have used Jay to channel their own ideas totally. Jay just remained reclined on his chaise lounge, took their word that this track is dope and just “rapped”, probably still in a robe with sleep in his eyes.
Play this album to a young Jay and he would spit his Cristal into your face and possibly Lance Riviera you, on general principle, for assaulting his ears with this garbage. No one comes out of this well. People I admire (admired?) such as Timbaland, Kanye & The Neptunes’ (ok, it’s not 5 years ago, but still) all somehow combined to make the most underwhelming, lukewarm album they could muster. Thses are meant to be the “go to” guys. How is this possible?
He’s gone “out there” with this album as artists, who have long careers, are prone to at some point. I understand, just give me a nudge when he comes back.
*As soon as he didn’t enlist Black Milk for album duties, a few years ago, I knew something was up. *
September 2nd, 2009 at 8:05 am
disappointing as I was rather looking forward to BP3. Love the comments on the LA Times article, especially in contrast to the ones here.
The internet has clearly spoken, you are not a hip hop fan. Clear off.
September 2nd, 2009 at 6:05 pm
So despite commenting here and there, I only got around to actually listening to this album.
I was fan of the first third or so… Tolerant of the almost the rest, but “Hate” pretty much sucks. Literally my first thought upon hearing the synth intro to “Young Forever” was “Fuck this shit.”
This would probably be an acceptable mid-level Jay-Z album if he hadn’t attached the Blueprint name to it, though. Makes me sigh and figure I’ll be busy with OB4CLII and those Beatles remasters by then.
September 2nd, 2009 at 6:06 pm
*by the time it comes out, I mean.
September 2nd, 2009 at 6:49 pm
” He mentions that he has 10 No. 1 albums — a factual inaccuracy. He has 10 official solo albums released prior to this one, and not all reached No. 1. You’d think that with all of his money, he could at least pay sidekick Memphis Bleek to fact-check for him. ”
Actually, Jay-Z is right. “Collision Course”, his collab album with Linkin’ Park was #1 and so was the second R. Kelly collab album was #1.
September 2nd, 2009 at 9:20 pm
passion of the weiss you are not a Jay-z fan? how come you just said he is one of your favorite rappers since you heard brooklyn’s finest. cause I can understand where the not impressed perspective is coming from. you sound like one of those “1st album fans” like how people are like “man nas sucks now, he will never go back to illmatic. that sucks.
in your case Reasonable Doubt.
I read your review and that shit was harsh. I mean you don’t even like that ny anthem with alicia keys. you just brought up mr. hudson(with the forever young song) when commenting on that particular song like you just dodged it.
September 2nd, 2009 at 10:04 pm
[…] Jeff Weiss pinpointed it: Blueprint 3’s problem is that Jay “relied on Kanye and Timbaland to tell him what THE FUTURE […]
September 2nd, 2009 at 10:36 pm
[…] Jeff Weiss pinpointed it: Blueprint 3’s problem is that Jay “relied on Kanye and Timbaland to tell him what THE FUTURE […]
March 29th, 2010 at 10:55 am
I’m not sure what to think of Shawn Carter and the free mason stuff and even though he got ethered lol I’m still a fan of his work from reasonable doublt-black album and I still think he makes decent music just could be more artistic