I’d tried to avoid the Elbo.ws elbowing over the proprietary rights to New Jersey maharajah’s of mystery, Memory Cassette, because well, sometimes it’s more fun to run the contrarian jerkstore (see Fire, Arcade).  But reading their Pitchfork interview caused me to cave, specifically when head tape, Dayve Hawk declared, “the last thing I want to do is be willfully mysterious. I mean, if I was trying to do that I wouldn’t be online. At the same time, I don’t want to blow smoke up peoples’ asses– I don’t want any bios out there about me being some kind of reclusive genius. That stuff is always embarrassing.”

Memory Cassette make that tropical-tinted conch fritter pop that’s so hot right now. Acephale Records, home of SALEM and sometimes similarly blog-buzzed, Air France, scooped them up a while back, and released the Call and Response EP in conjunction with Sincerely Yours–presumably because the Swedish label are Socialist-leaning and thus, need a government monopoly on dreamy Balearic synth-pop. If you liked Air France, JJ, or Studio, you’ll rock Memory Cassette until your tape pops. Recommended with smoking weed and bamboo and sipping on private stock.

Buy Memory Cassette-Call and Response EP

Download: (Thank Chris GVB for the artwork)

MP3: Memory Cassette-”Listen to the Vacuum”
ZIP: Memory Cassette-”Calls and Responses Remix EP”  (Left-Click)

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