Deen once ghost-wrote for Consequence.
So everyone’s favorite melodramatic rapper came back over the weekend and he’s mad and militant and here to scare corporations, rich (read: white) people and Illuminati theorists alike. Simultaneously, he’s providing “deep” commentary on materialism, consumerism and capitalism with a light gloss of metal and GOOD Summer retreads. And if Kim Kardashian’s Instagram feed is anything to go by, he’s also here to partner with Nike to sell you peasants ugly and overpriced new colorways of the Air Yeezy. Kanye West ladies and gentlemen.
I hate that I seemingly tipped my hand a bit early in this piece because I actually happen to fuck with what I’m hearing, even if I’m not necessarily sure that I think Mr. West is the appropriate vessel for the sentiments he’s expressing. It’s not that rich black folks don’t have the right to mad about shit, it’s just that I’m not really here for rants about shit when the ranter would be the first to admit that he’s probably part of the problem. I mean, the nigga is calling niggas “New Slaves” for their addictions to material things while being kitted up in enough anonymous looking designer gear to put a nice dent in my Sallie Mae debt. Shit sounds a lil’ rich to this new slave.